County officials said around 1,000 people have traveled in from all over already, and expect anywhere from 4,000 to 4,500 by the end of the weekend.
"We're expecting a lot of folks to come up here,” said Judge Executive Zach Weinberg.
Whether you’re in a car or on horseback, the views are incredible and the environment is even better.
"I love it,” said first-timer Bobby Bishop Sr. "I mean everybody has just been super nice and people try to help you. They know where you ain't never been here before. They come out and see if you want to go riding with them and show you good trails."
Bishop traveled about four hours to get to Knott County, and this is his first time at the trail ride. Also new this year is the rodeo.
"We had had 21 events and it was getting a little stagnant, so we just wanted to bring some new life to it. And the rodeo goes right hand-in-hand with what we already have taking place,” said Tourism Director Chris Amburgey.
The rodeo will be Friday and Saturday. Live music begins Thursday with country music legend John Anderson scheduled Saturday.