A relief fund has been established by both organizations to where customers or anyone from the public can make a monetary donation at Food City stores throughout their chain or at the speedway complex.
Customers can make their donations at the checkout at the grocery stores or they can drop off their funds at Speedway In Lights at BMS in red buckets set-up at ticket booths beginning Thursday.
Donations can also be made inside the Bruton Smith Building on the speedway campus.
The company will dedicate 100 percent of all donations to benefit those affected by Monday's wildfires that caused loss of life and damaged or destroyed hundreds of homes and businesses.
"Many of our friends and neighbors have been devastated by these tragic fires, including a number of our Food City associates," said Food City CEO Steve Smith, who pledged $50,000 to the effort.
Food City's parent company K-VA-T Food Stores transported a donated tractor trailer load of water and sports drinks to Sevier County for first responders and emergency workers earlier this week.
In addition, Bristol Motor Speedway plans to match all donations collected at Speedway In Lights on Thursday night.
"While we can’t undo the damage from wildfires, we can all play a major role in relief efforts by donating money," said BMS General Manager Jerry Caldwell, who noted that the raceway's Medallion campground is available to those in the RV community/camping community displaced by the fires.
The camping spaces will be available to those victims with full water and electrical hook-up at no charge, the report said.
Donations for the relief fund will collected through December 7